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Posts Tagged ‘trust seals’

Online Business Owners Should Improve Online Conversion Rates

Posted by websiteverification on September 1, 2011

Online business owners everywhere are constantly trying to improve sales and profits.  If you own a business online, you may know that one way you can do this is by improving your conversion rate.  When referring to conversions in online marketing and sales we are referring to when a visitor comes to the website and completes the business owner’s intended action.  Such as, buying something on the website or joining an email list or newsletter.  Ultimately, the conversion occurs when the visitor becomes the customer. The conversion rate is the percentage of visitors who perform the intended action…the percentage who make a purchase or whatever the intended action is.

Finding the online conversion rate for your website is really important if you want to be successful. Conversion rates are a really good way to measure the success of your website and help you see what things may be working and what things aren’t.  There are many things you can do to improve your conversion rate and increase online sales and profits.

Create user reviews about the products or services you offer on your site.  This can accelerate conversion on your website and improve conversion rate.  You may choose to reserve a section or page on your site for previous customer’s reviews. When someone searches for something that you sell, they will be directed to your site to see the reviews.

Produce better substance for your website that clearly targets the conversion goal.  For example, if you are selling clothing online, make sure that you have pictures, text, video, etc. relating to that clothing.  Make certain you add content to your website regarding any special sales or clearance.

Improve your website navigation structure.  If your website is not easy to navigate, visitors will be less likely to continue to visit the site.  Be sure that the way it is structured makes it easy for visitors to browse and find what they want without having to think too much about where to click.

Remember, increasing conversion rate is essential in increasing sales and profits when it comes to an online business.  If you want to increase sales (and who doesn’t?) think about using some of these ideas to improve your conversion rates.  Also, there are some companies that will help you with this and do it for you.  Check them out if you are interested!

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All about Trust Seals

Posted by websiteverification on December 16, 2009

Hopefully you are considering trust seals for your website if you are an online business owner. If so, you may not be sure which trust seals you need.  Where you even aware that there are different types of trust seals? Trust seals, small images placed on a website to verify trust, come in different styles and types.  I will explain about three different trust seals that are available to website owners.

A Privacy Seal, provided by companies like Truste, prove to customer that you have privacy policies in place that will protect their information.  Another type of trust seal, a business seal, proves to customers that business is verified by a third party.  The third party verifies things such as your companies address, phone number, and email.  This process proves that your company is legitimate and truthfully portrayed.  The third type of trust seal is a security seal.  A security seal tells your customers that you are using a secure connection (SSL) when processing their payments.

When you have decided which type of seal you need then you need to decide which provider to go with.  There are many providers that offer seals in a variety of costs and descriptions. When deciding, the best thing to do is compare their products and prices to determine which would suit your business best. By placing trust seals on your website, you will most likely see an increase in sales due to an increase of customer trust.

After purchasing your trust seals, be sure to keep them current.  This is the most important thing when it comes to trust seals. Each seal includes an active logo that appears in the image.  It needs to be current each day. Otherwise, the seals are worthless.

So, consider putting privacy seals (from a provider such as Truste), business seals, or security seals on your website.  You will be glad that you did!

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Website Security Ideas for Shoppers

Posted by websiteverification on December 16, 2009

Online shopping has become more popular over time because of the ease of shopping from the comfort of your own home. Although online shopping has become a common activity of many folks, research has shown that a lot of people still refuse to purchase items over the internet.  This is almost certainly due to the fact that customers do not feel safe when shopping on the internet.  Below I have listed some solutions for online shoppers who want to increase their safety while purchasing on the internet. It all comes down to proper website security.

Set up anti-virus software, a firewall, and anti-spyware software on your computer – You must have this to protect your computer and system against viruses that may harm or steal information off of your computer.  Check for updates to your software continually and choose a legitimate business to download or purchase the software from. In addition, you should consider applying the highest level of security available from the software that still gives you the functionality that you need.

Know the websites you are doing business with –When shopping on the internet, be as careful as you are when shopping in town. Make sure the website is owned by a business that you trust or have heard about from someone you trust.  Also, look for trust seals, or trust marks.  Online businesses that have been verified by a third party may display trust marks on their website proving that they are current and up to date with website security. If you are visiting a site for the first time, try and find out their physical business address and phone number on the website. Find out their return and exchange policy, and definitely take a look at the privacy policy.

Don’t forget to read the website’s privacy policy – Anytime you are leaving your personal or financial information with a website, you should read the privacy policy. You will want to know that your private information is being stored and used in a way that is legal and safe.

Make use of the website’s safety features – A lot of extra security is added to your transaction if you utilize the website’s safety features, such as passwords, personal questions, etc.

Never reply to emails that request personal or financial information from you – Attackers will try to get hold of your personal information by pretending they are a legitimate business and asking for you to confirm personal account information.  Any business that is legit will not ask for this type of information through email.

Make sure your information is being encrypted – Most websites use SSL (secure sockets layer) to encrypt information so that it cannot be stolen while in the process of the transaction. The way to know if the website is using a SSL is the URL will begin with https, instead of http.  Also, there should be some sort of a padlock icon.

Make purchases online with a credit card rather than a debit card– There are specific laws that limit your legal responsibility for falsified credit card charges.  You may not have the same level of protection if you use your  debit card.

Check your credit card statements regularly – Keep a good record of all your transactions at the time of purchase and then compare them to your bank statements.  If there are any discrepancies, report them at once.

These are just a few solutions to help keep you safe when you shop on the internet. It is important that you use these tips for website security when shopping online.

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Split Testing with McAfee Secure Trust Seals

Posted by websiteverification on November 2, 2009

There are several ways for online businesses to boost conversion rates. You may be able to think of some of these ways, but I have a couple more that you should consider.  Trust seals from businesses such as McAfee Secure will help boost sales and conversion rates. This is because when your customers see the trust seals on your site, they know that they can trust it more than other sites, because it has been verified by a third party.

In doing some research, I have found another great way to improve your conversion rate. This is split testing.  By using split testing, a business can determine the best spots on their websites to put things, including trust seals.  Simply changing the color of a link, or putting it on the opposite side of the webpage, can truly increase the amount of people that click on it.  This does seem pretty amazing, but people have short attention spans, and if they can’t find what they are looking for right when they want it, they will just go to another site. Split testing will show you how effective your site is and will help you to be able to get the highest conversion rate possible.

The most frequently used type of split testing is A/B split testing.  A/B split testing lets you compare two versions of your website against each other.  You will be able to determine which version is most effective. Many businesses have used split testing to test the effectiveness of trust seals. They compare a version of their site with trust seals against one without. The outcome has been reported is that the use of trust seals has doubled conversion rates.  This is great results, and totally worth it.

So, if you are looking to improve your conversion rate, think about trust seals from companies such as McAfee Secure.  And don’t forget to try split testing as well.  Not only will you know how to better arrange your site so that customers will want to visit, but you will see the results of how trust seals can help.  Good luck!

Posted in mcafee secure, website verification | Tagged: , , , , , | 1 Comment »

BBB Online Trust Seals for Website Security

Posted by websiteverification on October 15, 2009

The ultimate goal of the BBB Online is to generate a standard of trustworthy business practices. The BBB online knows customers want to be sure that they are shopping on websites that are safe and secure. They don’t want their private information falling into the wrong hands.  The BBB online and trust seals are the answer.

The BBB online has set up some recommendations to help online business owners stay on track.

Be Honest in Advertising – Follow an honest standard of advertising and selling.

Be Transparent – Plainly identify the nature, place and ownership of your business.  Obviously reveal all policies, guarantees and procedures that influence a customer’s decision to buy.

Be Responsive – Address marketplace disputes speedily, professionally, and honestly.

Honor Promises – Obey all written agreements and verbal representations.

Safeguard Privacy – Safeguard all data collected against mishandling and fraud.  Gather personal information only as needed and respect the preferences of customers regarding the use of their information.

Embody Integrity – Approach all business dealings, marketplace transactions and commitments with integrity.

Tell the Truth – Truthfully represent products and services, including clear and satisfactory disclosures of all material terms.

Build Trust – Maintain a positive track record in the business world.

The BBB online wants to promote trust and confidence on the internet by providing trust seals.   A trust seal is an image that is placed on a business website to show proof that the website has been verified and meets the program standards for good business practices online.  As an online business owner, you should have trust seals posted on your website to prove to your customers that you are a legitimate business. Look for trust seals, such as the BBB online, to help your online business.

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The Importance of PCI Scanning

Posted by websiteverification on January 13, 2009

Lately I have been doing a lot of research into PCI scanning and PCI compliance. It can be quite a confusing subject with a lot of information that seems overwhelming. I would like to share with you just same basics that I have found about PCI scanning so you might have some of your own questions answered.

You are required to follow PCI compliance if your business or website is processing, receiving or storing credit card information in any form. PCI Scanning comes in as part of this compliance. PCI scanning is when an approved scanning vendor scans IP addresses that the public has access to that have to do with your website or the transaction process.

The type of PCI scanning and whether or not you need it depends on which merchant level you belong in. There are four different merchant levels, and basically, only one of these levels gives you the option to have PCI scanning, and even then there are additional things you need to look at.

So what it basically comes down to is that PCI scanning is important. Whether it is required of you or not, it is definitely a good idea. The best way that you can gain more customer trust is by being PCI compliant.

One company that I found to be efficient and affordable is Trust Guard. They offer quarterly and daily PCI scanning and loads of information about becoming PCI compliant. The best thing about Trust Guard is that they also offer trust seals so that your customers will know that you have completed the PCI scanning and are up to date. When a customer is sure that they can trust your site with their personal information, they will be sure to come back time and again. This will result in more sales for you.

The topic of PCI scanning can be a bit complicated, but hopefully this article has helped answer a few questions. PCI scanning is important and is definitely worth looking into if you own or are planning on owning a website that processes credit cards.

Posted in pci compliance, website verification | Tagged: , , , , , , , | 1 Comment »

PCI Compliance

Posted by websiteverification on January 7, 2009

You may be wondering exactly what it means to be PCI compliant. I have been wondering the same thing, and so I have been doing a lot of research on the confusing subject of PCI compliance. Allow me to give you the basics about what I have learned.

First, PCI DSS stands for Payment Card Industry Data Security Standards. These are technical and operational requirements that were created by the Payment Card Industry to help businesses that process card payments prevent credit card fraud, hacking and other security vulnerabilities and threats. These standards are part of your merchant agreement that you sign when you choose to process card payments. In order for a business to be PCI compliant, they have to meet each of these requirements.

The 12 requirements of PCI Compliance are:

  1. Install and maintain a firewall configuration to protect data.
  2. Do not use vendor supplied defaults for system passwords and other security parameters.
  3. Protect stored data.
  4. Encrypt transmission of cardholder data and sensitive information across public networks
  5. Use and regularly update anti virus software.
  6. Develop and maintain secure systems and applications.
  7. Restrict access to data by business need-to-know.
  8. Assign a unique ID to each person with computer access.
  9. Restrict physical access to cardholder data.
  10. Track and monitor all access to network resources and cardholder data.
  11. Regularly test security systems and processes.
  12. Maintain a policy that addresses information security.

Second, in addition to these 12 requirements, you most likely will be required do have quarterly or daily scans of your site performed to protect it from vulnerabilities. PCI Scanning entails having an approved scanning vendor (otherwise known as an ASV) scan any IP addresses that the public has access to that have to do with your website or the transaction process.

Last but not least, you should check with your acquirer (an acquirer is the company with whom you signed up with to process cards) to find out any more specific requirements that may be expected of you. If you are confused or unclear about your liability as a merchant, verify it with your acquirer to find out what they require from you to be PCI compliant.

One company that I found to be affordable for PCI compliance and scanning is Trust Guard. They are now offering PCI Scanning as a new service starting January 1, 2009.

Posted in pci compliance, website verification | Tagged: , , , , , | 2 Comments »

McAfee Secure for Website Owners and Consumers

Posted by websiteverification on November 20, 2008

McAfee Secure, which was previously known as Hackersafe, provides a number of services for website owners. Some of these services include web applications and daily scanning, so that website owners have the latest information about their vulnerability. Not only do third party verification programs help website owners, but they also help consumers. When a customer sees the McAfee Secure trust seal verifying the site, they will know that their personal information is safe and this builds trust. Which means more business for the website owner.

Some of the ways that McAfee Secure protects your website are as follows:

<!–[if !supportLists]–>· <!–[endif]–>Vulnerability Management Portal and Alert System – McAfee’s vulnerability provides secure access to weaknesses and information from any location on how to fix these problems. The security tools will enable you to launch scans, examine vulnerability details, create network device groups, track trends, configure alerts, and generate customized report.

<!–[if !supportLists]–>· <!–[endif]–>Payment Card Industry (PCI) Scanning – High tech scanning technology which performs daily scans of your website to make sure you are safe from vulnerabilities.

<!–[if !supportLists]–>· <!–[endif]–>Data Security – McAfee is third-party certified to the standards set by Visa International. You can display this security standard on your site with the McAfee Secure trust seal.

<!–[if !supportLists]–>· <!–[endif]–>.Customer Support – Included is McAfee’s unlimited online, email, or telephone customer support from highly certified security professionals. They promise to provide quick and accurate assistance no matter your level of expertise.

So if you are a website owner, you should make sure that your site is protected by a third party verifier such as McAfee Secure. As an online shopper, know that it is important to look for trust seals such as McAfee Secure. Then you will know that your personal information and purchases are protected.

Posted in mcafee secure, website verification | Tagged: , , , , , | 4 Comments »

BBB Online Verification

Posted by websiteverification on November 14, 2008

As an online business owner, there are certain steps that should be taken in order to prove to your customers that you are operating a legitimate business. Customers want to know that they can trust your site to keep their personal information private. Something that you should consider in order to keep customers coming back to your site, are trust seals. Many companies offer trust seals, but the one I am going to mention now is the BBB online (Better Business Bureau online).

The BBB online is a non profit organization. According to their website, their mission is to promote trust and confidence online through the use of their BBB online trust mark. The BBB online allows web site owners to display the trust seal if they have been evaluated and confirmed to meet the program standards for good business practices online.

In order to qualify for the BBB online seal, you must first be sure that you are an accredited BBB business. You can apply to become an accredited business at the same time you apply for the BBB online seal. You must also meet all of the BBB online standards, which are as follows:

  • Your business must be based in or have a physical presence in the United States or Canada.
  • You must have been in business for at least one year.
  • You must provide the BBB with information such as management, address, and phone number that can be physically verified by the BBB.
  • Your business must have a satisfactory complaint handling record, and respond promptly to any customer complaints.
  • Your business should agree to participate in BBB’s advertising self-regulation program, and comply with their code of advertising.

Once your site has been reviewed and your business has been approved, you will receive an email with instructions on how to install the BBB online trust seal on your web site. Before you know it, your site will be more secure and your customers will know they can shop on your site safely. This means increased sales for you! So check out third party verification and trust seals like BBB online for your site. It really works.

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