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Posts Tagged ‘third party verification’

Split Testing with McAfee Secure Trust Seals

Posted by websiteverification on November 2, 2009

There are several ways for online businesses to boost conversion rates. You may be able to think of some of these ways, but I have a couple more that you should consider.  Trust seals from businesses such as McAfee Secure will help boost sales and conversion rates. This is because when your customers see the trust seals on your site, they know that they can trust it more than other sites, because it has been verified by a third party.

In doing some research, I have found another great way to improve your conversion rate. This is split testing.  By using split testing, a business can determine the best spots on their websites to put things, including trust seals.  Simply changing the color of a link, or putting it on the opposite side of the webpage, can truly increase the amount of people that click on it.  This does seem pretty amazing, but people have short attention spans, and if they can’t find what they are looking for right when they want it, they will just go to another site. Split testing will show you how effective your site is and will help you to be able to get the highest conversion rate possible.

The most frequently used type of split testing is A/B split testing.  A/B split testing lets you compare two versions of your website against each other.  You will be able to determine which version is most effective. Many businesses have used split testing to test the effectiveness of trust seals. They compare a version of their site with trust seals against one without. The outcome has been reported is that the use of trust seals has doubled conversion rates.  This is great results, and totally worth it.

So, if you are looking to improve your conversion rate, think about trust seals from companies such as McAfee Secure.  And don’t forget to try split testing as well.  Not only will you know how to better arrange your site so that customers will want to visit, but you will see the results of how trust seals can help.  Good luck!

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Posted in mcafee secure, website verification | Tagged: , , , , , | 1 Comment »

Vulnerability Assessments?

Posted by websiteverification on March 18, 2009

You may have heard the term “vulnerability assessment, but aren’t quite sure what it means. You are not alone. I ran into this term a few times in my research and wasn’t quite sure what to think, so I decided to find out what exactly a vulnerability assessment is, and how it relates to PCI compliance.

These days, the risk of threats on the internet has become increasingly worrisome. The rising cleverness of intruder attacks using vulnerabilities found in online networks and applications has made it crucial for businesses to assess their network on a regular basis. This is where a vulnerability assessment comes in. A vulnerability assessment works hand in hand with PCI scanning to accurately scan web applications, databases, networks, operating systems and other software to find threats and assess the risk to the business. In a nutshell, running these PCI scans (sometimes referred to as vulnerability scans) help to reveal any areas in your network that are weak or prone to attack. Then you will be able to make any changes needed to your network to ensure that your business and customers are safe.

As with anything, it is important to realize that using vulnerability scanning alone, is not entirely fail-safe. As a business, you can combine the use of vulnerability scanning along with other means of website protection to ensure the security of your business and customers. Also, you should be aware, that not all vulnerability or PCI scanners are the same, so you really should do some research and make sure that you are using an approved scanning vendor (aka ASV), that will do the best job for you.

A company that I have found to be very helpful in all my research is Trust Guard. They offer a lot of information on a vulnerability assessment and vulnerability scanning. Check it out, and ensure that your business is protected.

Posted in pci compliance, website verification | Tagged: , , , , , , , , | Leave a Comment »

The Importance of PCI Scanning

Posted by websiteverification on January 13, 2009

Lately I have been doing a lot of research into PCI scanning and PCI compliance. It can be quite a confusing subject with a lot of information that seems overwhelming. I would like to share with you just same basics that I have found about PCI scanning so you might have some of your own questions answered.

You are required to follow PCI compliance if your business or website is processing, receiving or storing credit card information in any form. PCI Scanning comes in as part of this compliance. PCI scanning is when an approved scanning vendor scans IP addresses that the public has access to that have to do with your website or the transaction process.

The type of PCI scanning and whether or not you need it depends on which merchant level you belong in. There are four different merchant levels, and basically, only one of these levels gives you the option to have PCI scanning, and even then there are additional things you need to look at.

So what it basically comes down to is that PCI scanning is important. Whether it is required of you or not, it is definitely a good idea. The best way that you can gain more customer trust is by being PCI compliant.

One company that I found to be efficient and affordable is Trust Guard. They offer quarterly and daily PCI scanning and loads of information about becoming PCI compliant. The best thing about Trust Guard is that they also offer trust seals so that your customers will know that you have completed the PCI scanning and are up to date. When a customer is sure that they can trust your site with their personal information, they will be sure to come back time and again. This will result in more sales for you.

The topic of PCI scanning can be a bit complicated, but hopefully this article has helped answer a few questions. PCI scanning is important and is definitely worth looking into if you own or are planning on owning a website that processes credit cards.

Posted in pci compliance, website verification | Tagged: , , , , , , , | 1 Comment »

McAfee Secure for Website Owners and Consumers

Posted by websiteverification on November 20, 2008

McAfee Secure, which was previously known as Hackersafe, provides a number of services for website owners. Some of these services include web applications and daily scanning, so that website owners have the latest information about their vulnerability. Not only do third party verification programs help website owners, but they also help consumers. When a customer sees the McAfee Secure trust seal verifying the site, they will know that their personal information is safe and this builds trust. Which means more business for the website owner.

Some of the ways that McAfee Secure protects your website are as follows:

<!–[if !supportLists]–>· <!–[endif]–>Vulnerability Management Portal and Alert System – McAfee’s vulnerability provides secure access to weaknesses and information from any location on how to fix these problems. The security tools will enable you to launch scans, examine vulnerability details, create network device groups, track trends, configure alerts, and generate customized report.

<!–[if !supportLists]–>· <!–[endif]–>Payment Card Industry (PCI) Scanning – High tech scanning technology which performs daily scans of your website to make sure you are safe from vulnerabilities.

<!–[if !supportLists]–>· <!–[endif]–>Data Security – McAfee is third-party certified to the standards set by Visa International. You can display this security standard on your site with the McAfee Secure trust seal.

<!–[if !supportLists]–>· <!–[endif]–>.Customer Support – Included is McAfee’s unlimited online, email, or telephone customer support from highly certified security professionals. They promise to provide quick and accurate assistance no matter your level of expertise.

So if you are a website owner, you should make sure that your site is protected by a third party verifier such as McAfee Secure. As an online shopper, know that it is important to look for trust seals such as McAfee Secure. Then you will know that your personal information and purchases are protected.

Posted in mcafee secure, website verification | Tagged: , , , , , | 4 Comments »

Hackersafe and PCI Scanning

Posted by websiteverification on October 14, 2008

Whether you are thinking about starting a website, or you already have one, there are some things you should take into consideration. Customers are much more cautious these days about shopping online. You want to be sure they know that your website is safe and secure. This is how you get more business, which means sales. Companies like Hackersafe (now known as McAfee Secure) offer website owners the opportunity to provide a safe and secure environment for their customers.

If you are planning on making some serious sales, you are probably going to be accepting credit cards. This means there is a certain standard of security that your website will have to meet. This is known as the “Payment Card Industry Data Security Standard” (PCI DSS). Large businesses that accept credit cards, and store customer information need a scan of their system’s firewalls to make sure they are PCI compliant. It is important to note, that businesses that run less than 20,000 transactions per year are not required to be PCI certified. In addition, almost all major payment gateways such as Authorize.net, Paypal, etc. are already PCI Certified and are scanned regularly for vulnerabilities in order to process credit cards on your behalf.

Hackersafe offers website owners daily PCI security scans for vulnerabilities, dangerous content and links that expose customer’s computer and personal information to malicious use. Your customers will know this because of a seal displayed on your site that certifies it has been scanned and verified. Customers will know that your site is safe, which means increased sales.

The Hackersafe (McAfee Secure) PCI certification program starts at just $319 per year and includes things, like unlimited manual scans, full vulnerability remediation support, online assistance, telephone support and more.

So whether you are a small business owner or a larger company, online security is a must. You definitely need to consider third party verification, such as Hackersafe. Not only will you increase the trust and security of your customers, but you will increase sales as a result.

Posted in Hackersafe, pci compliance, website verification | Tagged: , , , , , | Leave a Comment »