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Posts Tagged ‘pci compliance’

Online Business Owners Should Improve Online Conversion Rates

Posted by websiteverification on September 1, 2011

Online business owners everywhere are constantly trying to improve sales and profits.  If you own a business online, you may know that one way you can do this is by improving your conversion rate.  When referring to conversions in online marketing and sales we are referring to when a visitor comes to the website and completes the business owner’s intended action.  Such as, buying something on the website or joining an email list or newsletter.  Ultimately, the conversion occurs when the visitor becomes the customer. The conversion rate is the percentage of visitors who perform the intended action…the percentage who make a purchase or whatever the intended action is.

Finding the online conversion rate for your website is really important if you want to be successful. Conversion rates are a really good way to measure the success of your website and help you see what things may be working and what things aren’t.  There are many things you can do to improve your conversion rate and increase online sales and profits.

Create user reviews about the products or services you offer on your site.  This can accelerate conversion on your website and improve conversion rate.  You may choose to reserve a section or page on your site for previous customer’s reviews. When someone searches for something that you sell, they will be directed to your site to see the reviews.

Produce better substance for your website that clearly targets the conversion goal.  For example, if you are selling clothing online, make sure that you have pictures, text, video, etc. relating to that clothing.  Make certain you add content to your website regarding any special sales or clearance.

Improve your website navigation structure.  If your website is not easy to navigate, visitors will be less likely to continue to visit the site.  Be sure that the way it is structured makes it easy for visitors to browse and find what they want without having to think too much about where to click.

Remember, increasing conversion rate is essential in increasing sales and profits when it comes to an online business.  If you want to increase sales (and who doesn’t?) think about using some of these ideas to improve your conversion rates.  Also, there are some companies that will help you with this and do it for you.  Check them out if you are interested!

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What You Should Know About PCI Vulnerability Standards

Posted by websiteverification on June 29, 2010

The topic of the PCI Vulnerability Standards has been all over the web over the last few years. By now we all pretty much know that PCI compliance is an obligation for all merchants that accept credit cards. But all the talk about PCI has brought up numerous questions as well.  I put together a list of some frequently asked questions to help everyone with some answers.

What exactly are the PCI Vulnerability Standards? The PCI vulnerability standards, usually referred to as PCI DSS (PCI data security standards), consist of 12 detailed requirements produced by the PCI council.  The PCI council consists of the five major credit card companies. The standards were created for the purpose of bringing forth a unified way for businesses to keep their customer’s private information safe and secure. It was put into place September of 2006.

Do the PCI standards apply to all businesses? Any business that accepts transmits or stores credit card information must meet the specifications of PCI compliance, no matter their size.  To put it more simply, if you accept credit cards at your place of business, then the PCI requirements must be followed.

What if we don’t accept credit cards, but we accept debit cards? PCI compliance still applies here.  The PCI standards must be followed by any organization accepting credit or debit cards, or pre paid cards.  Essentially, if you are accepting any kind of cards branded with a logo from one of the five major credit card companies – American Express, Discover, JCB, MasterCard, or Visa – you must be in compliance.

Where is a complete list of the PCI Vulnerability Standards? Check out the website https://www.pcisecuritystandards.org.

How is PCI scanning related to PCI compliance? According to the PCI council, in order to sustain proper PCI compliance, your business should undergo daily or quarterly PCI scans of your system.  An ASV, approved scanning vendor, should scan your system including things like your website, office internet connections, and more.  Basically anything that is connected to a public IP address.

What happens if I am not in compliance? Outrageous fines as high as $100,000 a month may be charged for violating PCI.  This can becatastrophic, especially to small businesses, so do not take this lightly.

This article may or may not have answered all your PCI related questions.  Above all just remember that the PCI vulnerability standards must be followed and if you still have questions, don’t hesitate to ask. There is a lot of information available and PCI compliance is very important.

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Another Step to Keep Your Website Safe – Vulnerability Scanner

Posted by websiteverification on February 13, 2010

Vulnerability scanners are one step further than what you already have to keep your website safe.  It is a very important part of website security.  A vulnerability scanner is used by an ASV (authorized scanning vendor) to look for and recognize threats to your computer system. It scans for many different common vulnerabilities on your system and then sends the results to you in a report so you will have the info you need to get it fixed.

I am sure you have all heard about the many threats that are lurking out there on the internet.  Things like malware (spyware, adware), viruses and worms, and internet phishing can cause horrible problems to your computer system and website.  Here is a quick explanation of some of these well known dangers.

Malware (short for “malicious software”) is designed to take over a computer system without the permission of the user.  Malware includes things like spyware and adware.  Spyware can infect computers without their knowledge and steal private information about the user.  Occasionally spyware is concealed within types of adware.  Adware is short for “advertising supported software” and isn’t illegal – which makes people believe it is safe, but that’s not always the case. Computer users should protect themselves against malware by using firewalls and vulnerability scanners.

Computer viruses, as you know, are spread from computer to computer just like a human virus spreads from person to person.   Computer viruses can range in severity; some may cause only somewhat bothersome problems while others can damage your hardware, software or files.  Another threat, worms, is similar to viruses because they spread from computer to computer, but unlike a virus, they can travel without any human action.  Worms use files or data transport on your computer system so they can travel without help.  Always have anti-virus software on your computer and vulnerability scanners to help you avoid these issues.

Internet phishing is the criminal practice of trying to acquire private information such as usernames, passwords, and credit card information from unknowing users.  This happens because those doing the phishing disguise themselves as trustworthy businesses or people. It is normally carried out by email and frequently directs users to phony websites that look identical to real ones the user has visited before.

Now that we have reviewed some of the major threats of the internet, be sure to put in place a vulnerability scanner.

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Complying with the PCI Data Security Standards is Too Hard and Too Expensive

Posted by websiteverification on July 22, 2009

We all know by now that PCI compliance is necessary, but that doesn’t mean it’s the easiest thing in the world to accomplish.  Many businesses claim that complying with the PCI Data Security Standard is too hard and too expensive.

Understanding and executing the 12 PCI DSS requirements can seem intimidating, especially for small to medium sized businesses. However, these requirements were developed to help protect businesses from being victims of cardholder theft. Even if there was no requirement for PCI compliance, the practices for security found in these standards are steps that every business would want to take anyways to protect sensitive information. Most aspects of the PCI DSS are already a common practice for businesses who want their sites secure. There are many products and services available to help meet the requirements for security and PCI compliance.

When people say PCI is too hard, sometimes what they may really mean is that complying is expensive. But you should know that the business risks and ultimate costs of non-compliance can greatly exceed the cost of implementing PCI DSS.

Non-compliance can be very expensive if not catastrophic. Non-compliance doesn’t just result in costs associated with fines, credit card replacement and audit fees, but also from loss of business reputation and revenue. In fact a recent study stated that 70 percent of the cost of non-compliance was loss of revenue. This is not only a big deal for big companies that are criticized by the media, but may be truly disastrous for small businesses and the result is putting them out of business.

So, if you are one of those people that have ignored PCI compliance, know that it is not worth it.  Complying with the PCI Data Security Standard is a must!

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Identity Theft Can Be Avoided With Vulnerability Assessments

Posted by websiteverification on June 26, 2009

It has been said that identity theft is the largest white collar crime ever in the United States.  As a website owner, you may wonder what you can do to protect your clients.  I am here to recommend that you should definitely have vulnerability assessments done on your website.  A vulnerability assessment is defined as the process of identifying, quantifying and prioritizing the vulnerabilities in a system.  You may have also heard of vulnerability scanning or pci scanning, it is really all basically the same thing.  And it is one of the best ways that you, as an online business owner, can protect the information of your customers.

Criminal identity theft occurs when a thieve gives another person’s name and personal information such as a drivers’ license, date of birth, or Social Security number (SSN) to obtain a job, housing, money, goods, or other services. It’s been reported by the Federal Trade Commission that in the last twelve months 9.93 million people have had some type of identity theft crime committed against them. Victims spend on average $1,200 in out-of-pocket expenses and an average of 175 hours in time and effort to resolve the many problems caused by identity thieves. The scary thing is that it takes a victim on average 12 months before they even realize they have been victimized!

So how can vulnerability assessments help? Having vulnerability scanning conducted by an approved scanning vendor yearly or even quarterly can protect your site and help keep you compliant with the PCI DSS (Payment Card Industry Data Security Standards). Merchants that accept, process or store credit card information on their site, must have the scanning conducted.  Once passing the scan they will receive the official certification that they need to submit to their acquiring bank.  You can be sure that you will avoid penalties and heavy fines, if you are conducting these scans and staying compliant.

It has been proven that merchants who are pci compliant see online orders increase. Why? Because shoppers are more confident in using their credit cards online when they know that the sites they are shopping on are more protected from the risk of identity theft.

Some areas that are tested during a vulnerability assessment are firewalls, server vulnerabilities, virtual private networking (VPN), email configuration, remote access services, web site analysis, modems, and more.

So if you own an online business, don’t take any risks.  Keep your site compliant and safe from identity thieves for the protection of your business and your customers. Start vulnerability assessments now.

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The PCI Standards SAQ

Posted by websiteverification on June 1, 2009

While doing my research into the PCI standards I have come across a term quite often; SAQ.  The acronym stands for Self Assessment Questionnaire. The PCI standards Self Assessment Questionnaire is a tool used to assist merchants and service providers in self-evaluating their PCI compliance.

There are five different versions of the PCI standards SAQ in order to meet various scenarios.  The version that your organization will need to complete depends on how your company handles credit card data. For some businesses, the appropriate questionnaire is short and simple, while for others it is long and technical.  But each questionnaire is divided into six sections that focus on a specific are of security. These are:

  1. Maintain a secure network.
  2. Protect cardholder data.
  3. Maintain a vulnerability management program.
  4. Implement strong access control measures.
  5. Regularly monitor and test networks.
  6. Maintain and information security policy.

While completing the SAQ, merchants have to pass each question in order to be considered compliant with the PCI standards. Failing any question means the merchant or service provider is not compliant. The risk(s) identified by the questionnaire must be remedied and the questionnaire retaken.

The SAQ may seem somewhat complicated, but there are many businesses and websites out there that can help you complete it.  Also, depending on your merchant level, the SAQ may not be enough.  You may need to have an onsite audit completed to certify your PCI compliance.  The best thing to do if you are unsure is to check with your acquirer.

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What’s Wrong With The PCI DSS?

Posted by websiteverification on May 14, 2009

There has been a lot of criticism regarding companies following the PCI DSS as there only form of security. While it is important to have other options for security, following the PCI DSS does work!
clipped from www.tripwire.com

There’s nothing wrong with PCI DSS that cannot be cured by following it

I continue to hear comments that PCI DSS doesn’t work and that it should be modified or even eliminated.
find it interesting that so much fault can be leveled at PCI DSS in light of the facts that Verizon Business puts forth in their 2009 Data Breach Investigations Report. Here are some of their findings after investigating data breaches that compromised 285 million records in 2008 alone:
 81% of the victims were not PCI compliant
The last point—81% of the victims were not PCI compliant—speaks volumes about the spirit, intent and effectiveness of PCI DSS …. if it is treated as security best practice and followed on a daily basis rather than treating it as a checklist that must be passed annually. Until each of the above percentages changes dramatically, I think PCI DSS should be seen as a good security best practice to follow continuously.
Posted by Ed Rarick
  blog it

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PCI DSS Fines

Posted by websiteverification on April 28, 2009

Ok, so we all know about the PCI DSS (Payment Card Industry Data Security Standards) by now. But some of you may be wondering what the PCI DSS fines are if you do not become compliant. The fines can be pretty steep as I will explain below, but not only will you risk huge fines if you aren’t compliant, you are putting your security system and customer information at risk.

All businesses who store, transmit or process credit card data are required to follow the PCI DSS, and should have become PCI compliant by the end of 2007. If you are one of these businesses and are not yet compliant, you are constantly at risk of losing sensitive cardholder data, which will most likely result in PCI DSS fines, legal action and bad publicity. Organizations that fail to comply face fines of up to $500,000 if the data is lost or stolen and risk not being allowed to handle cardholder data.

High-status cases concerning big corporations have hit the headlines in the last couple of years. The Payment Card Industry has threatened huge fines against some larger merchants of up to $25,000 per month until compliance is obtained. In the high-profile case of TJX (owner of T.J. Maxx, Marshalls, Home Goods and A.J. Wright retail chains), the company reported spending $202 million because of the PCI violation that compromised the cardholder account information of as many as 40 million customers. The money is being spent to handle more 20 lawsuits brought against it by banks and consumers in the U.S. and Canada and to pay settlements with credit-card associations.

So don’t risk it. If you are not yet PCI compliant get there now. It is not as hard as it may seem, and well worth the time and money you put into it. If you don’t want to risk those pesky PCI DSS fines, you know what to do!

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Are the Websites you Shop on PCI Certified?

Posted by websiteverification on March 31, 2009

You may have heard a lot about PCI compliance, and maybe you have taken all the steps you need to ensure that your business is PCI certified. But, I have a question for you? Are the websites you are shopping on PCI certified? This is something that is important to you as an online shopper, because you want to make sure that your personal information, such as account numbers, etc. is safe and secure. One way that you can be sure, is if the website you are shopping on is PCI certified.

Just to review, what it means to PCI certified is that the website is complying with all the requirements of the PCI DSS (which stands for Payment Card Industry Data Security Standards). These requirements include things such as building and maintaining a secure network, protecting cardholder data, maintaining a vulnerability management program, regularly monitoring and testing networks, and maintaining an information security policy. Also, the website should be carrying out quarterly or daily PCI vulnerability scans. These scans will scan the website on a quarterly or daily basis in order to make sure that there are no threats or vulnerabilities on the website that would cause customer information to become stolen by hackers and online thieves.

You may be wondering how you can tell if a website that you shop on is PCI certified. The easiest way to tell is by looking for trust seals posted on the website. Trust seals are small images, that when clicked on, will confirm that the website has been verified and has conducted PCI scans. It is important to look for trust seals when shopping online, so that you aren’t putting your personal information in on a site that is not safe from online theft.

So when you shop online, be careful. Do your homework and look for those trust seals that are up to date. You want to be sure that the site you are shopping on is verified by a third party, and is following PCI compliance. Don’t let your personal information fall into the hands of the wrong person. Make sure that you are shopping on websites that are PCI certified.

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Vulnerability Assessments?

Posted by websiteverification on March 18, 2009

You may have heard the term “vulnerability assessment, but aren’t quite sure what it means. You are not alone. I ran into this term a few times in my research and wasn’t quite sure what to think, so I decided to find out what exactly a vulnerability assessment is, and how it relates to PCI compliance.

These days, the risk of threats on the internet has become increasingly worrisome. The rising cleverness of intruder attacks using vulnerabilities found in online networks and applications has made it crucial for businesses to assess their network on a regular basis. This is where a vulnerability assessment comes in. A vulnerability assessment works hand in hand with PCI scanning to accurately scan web applications, databases, networks, operating systems and other software to find threats and assess the risk to the business. In a nutshell, running these PCI scans (sometimes referred to as vulnerability scans) help to reveal any areas in your network that are weak or prone to attack. Then you will be able to make any changes needed to your network to ensure that your business and customers are safe.

As with anything, it is important to realize that using vulnerability scanning alone, is not entirely fail-safe. As a business, you can combine the use of vulnerability scanning along with other means of website protection to ensure the security of your business and customers. Also, you should be aware, that not all vulnerability or PCI scanners are the same, so you really should do some research and make sure that you are using an approved scanning vendor (aka ASV), that will do the best job for you.

A company that I have found to be very helpful in all my research is Trust Guard. They offer a lot of information on a vulnerability assessment and vulnerability scanning. Check it out, and ensure that your business is protected.

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