Website Verification

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Posts Tagged ‘online shopping’

All about Trust Seals

Posted by websiteverification on December 16, 2009

Hopefully you are considering trust seals for your website if you are an online business owner. If so, you may not be sure which trust seals you need.  Where you even aware that there are different types of trust seals? Trust seals, small images placed on a website to verify trust, come in different styles and types.  I will explain about three different trust seals that are available to website owners.

A Privacy Seal, provided by companies like Truste, prove to customer that you have privacy policies in place that will protect their information.  Another type of trust seal, a business seal, proves to customers that business is verified by a third party.  The third party verifies things such as your companies address, phone number, and email.  This process proves that your company is legitimate and truthfully portrayed.  The third type of trust seal is a security seal.  A security seal tells your customers that you are using a secure connection (SSL) when processing their payments.

When you have decided which type of seal you need then you need to decide which provider to go with.  There are many providers that offer seals in a variety of costs and descriptions. When deciding, the best thing to do is compare their products and prices to determine which would suit your business best. By placing trust seals on your website, you will most likely see an increase in sales due to an increase of customer trust.

After purchasing your trust seals, be sure to keep them current.  This is the most important thing when it comes to trust seals. Each seal includes an active logo that appears in the image.  It needs to be current each day. Otherwise, the seals are worthless.

So, consider putting privacy seals (from a provider such as Truste), business seals, or security seals on your website.  You will be glad that you did!

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Website Security Ideas for Shoppers

Posted by websiteverification on December 16, 2009

Online shopping has become more popular over time because of the ease of shopping from the comfort of your own home. Although online shopping has become a common activity of many folks, research has shown that a lot of people still refuse to purchase items over the internet.  This is almost certainly due to the fact that customers do not feel safe when shopping on the internet.  Below I have listed some solutions for online shoppers who want to increase their safety while purchasing on the internet. It all comes down to proper website security.

Set up anti-virus software, a firewall, and anti-spyware software on your computer – You must have this to protect your computer and system against viruses that may harm or steal information off of your computer.  Check for updates to your software continually and choose a legitimate business to download or purchase the software from. In addition, you should consider applying the highest level of security available from the software that still gives you the functionality that you need.

Know the websites you are doing business with –When shopping on the internet, be as careful as you are when shopping in town. Make sure the website is owned by a business that you trust or have heard about from someone you trust.  Also, look for trust seals, or trust marks.  Online businesses that have been verified by a third party may display trust marks on their website proving that they are current and up to date with website security. If you are visiting a site for the first time, try and find out their physical business address and phone number on the website. Find out their return and exchange policy, and definitely take a look at the privacy policy.

Don’t forget to read the website’s privacy policy – Anytime you are leaving your personal or financial information with a website, you should read the privacy policy. You will want to know that your private information is being stored and used in a way that is legal and safe.

Make use of the website’s safety features – A lot of extra security is added to your transaction if you utilize the website’s safety features, such as passwords, personal questions, etc.

Never reply to emails that request personal or financial information from you – Attackers will try to get hold of your personal information by pretending they are a legitimate business and asking for you to confirm personal account information.  Any business that is legit will not ask for this type of information through email.

Make sure your information is being encrypted – Most websites use SSL (secure sockets layer) to encrypt information so that it cannot be stolen while in the process of the transaction. The way to know if the website is using a SSL is the URL will begin with https, instead of http.  Also, there should be some sort of a padlock icon.

Make purchases online with a credit card rather than a debit card– There are specific laws that limit your legal responsibility for falsified credit card charges.  You may not have the same level of protection if you use your  debit card.

Check your credit card statements regularly – Keep a good record of all your transactions at the time of purchase and then compare them to your bank statements.  If there are any discrepancies, report them at once.

These are just a few solutions to help keep you safe when you shop on the internet. It is important that you use these tips for website security when shopping online.

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