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Posts Tagged ‘identity theft’

All about Trust Seals

Posted by websiteverification on December 16, 2009

Hopefully you are considering trust seals for your website if you are an online business owner. If so, you may not be sure which trust seals you need.  Where you even aware that there are different types of trust seals? Trust seals, small images placed on a website to verify trust, come in different styles and types.  I will explain about three different trust seals that are available to website owners.

A Privacy Seal, provided by companies like Truste, prove to customer that you have privacy policies in place that will protect their information.  Another type of trust seal, a business seal, proves to customers that business is verified by a third party.  The third party verifies things such as your companies address, phone number, and email.  This process proves that your company is legitimate and truthfully portrayed.  The third type of trust seal is a security seal.  A security seal tells your customers that you are using a secure connection (SSL) when processing their payments.

When you have decided which type of seal you need then you need to decide which provider to go with.  There are many providers that offer seals in a variety of costs and descriptions. When deciding, the best thing to do is compare their products and prices to determine which would suit your business best. By placing trust seals on your website, you will most likely see an increase in sales due to an increase of customer trust.

After purchasing your trust seals, be sure to keep them current.  This is the most important thing when it comes to trust seals. Each seal includes an active logo that appears in the image.  It needs to be current each day. Otherwise, the seals are worthless.

So, consider putting privacy seals (from a provider such as Truste), business seals, or security seals on your website.  You will be glad that you did!

Posted in website verification | Tagged: , , , , , , | 1 Comment »

Identity Theft Can Be Avoided With Vulnerability Assessments

Posted by websiteverification on June 26, 2009

It has been said that identity theft is the largest white collar crime ever in the United States.  As a website owner, you may wonder what you can do to protect your clients.  I am here to recommend that you should definitely have vulnerability assessments done on your website.  A vulnerability assessment is defined as the process of identifying, quantifying and prioritizing the vulnerabilities in a system.  You may have also heard of vulnerability scanning or pci scanning, it is really all basically the same thing.  And it is one of the best ways that you, as an online business owner, can protect the information of your customers.

Criminal identity theft occurs when a thieve gives another person’s name and personal information such as a drivers’ license, date of birth, or Social Security number (SSN) to obtain a job, housing, money, goods, or other services. It’s been reported by the Federal Trade Commission that in the last twelve months 9.93 million people have had some type of identity theft crime committed against them. Victims spend on average $1,200 in out-of-pocket expenses and an average of 175 hours in time and effort to resolve the many problems caused by identity thieves. The scary thing is that it takes a victim on average 12 months before they even realize they have been victimized!

So how can vulnerability assessments help? Having vulnerability scanning conducted by an approved scanning vendor yearly or even quarterly can protect your site and help keep you compliant with the PCI DSS (Payment Card Industry Data Security Standards). Merchants that accept, process or store credit card information on their site, must have the scanning conducted.  Once passing the scan they will receive the official certification that they need to submit to their acquiring bank.  You can be sure that you will avoid penalties and heavy fines, if you are conducting these scans and staying compliant.

It has been proven that merchants who are pci compliant see online orders increase. Why? Because shoppers are more confident in using their credit cards online when they know that the sites they are shopping on are more protected from the risk of identity theft.

Some areas that are tested during a vulnerability assessment are firewalls, server vulnerabilities, virtual private networking (VPN), email configuration, remote access services, web site analysis, modems, and more.

So if you own an online business, don’t take any risks.  Keep your site compliant and safe from identity thieves for the protection of your business and your customers. Start vulnerability assessments now.

Posted in pci compliance, website verification | Tagged: , , , , , , , | 1 Comment »