Posted by websiteverification on November 2, 2009
There are several ways for online businesses to boost conversion rates. You may be able to think of some of these ways, but I have a couple more that you should consider. Trust seals from businesses such as McAfee Secure will help boost sales and conversion rates. This is because when your customers see the trust seals on your site, they know that they can trust it more than other sites, because it has been verified by a third party.
In doing some research, I have found another great way to improve your conversion rate. This is split testing. By using split testing, a business can determine the best spots on their websites to put things, including trust seals. Simply changing the color of a link, or putting it on the opposite side of the webpage, can truly increase the amount of people that click on it. This does seem pretty amazing, but people have short attention spans, and if they can’t find what they are looking for right when they want it, they will just go to another site. Split testing will show you how effective your site is and will help you to be able to get the highest conversion rate possible.
The most frequently used type of split testing is A/B split testing. A/B split testing lets you compare two versions of your website against each other. You will be able to determine which version is most effective. Many businesses have used split testing to test the effectiveness of trust seals. They compare a version of their site with trust seals against one without. The outcome has been reported is that the use of trust seals has doubled conversion rates. This is great results, and totally worth it.
So, if you are looking to improve your conversion rate, think about trust seals from companies such as McAfee Secure. And don’t forget to try split testing as well. Not only will you know how to better arrange your site so that customers will want to visit, but you will see the results of how trust seals can help. Good luck!
Posted in mcafee secure, website verification | Tagged: Hackersafe, mcafee secure, split testing, third party verification, trust guard, trust seals | 1 Comment »
Posted by websiteverification on January 7, 2009
You may be wondering exactly what it means to be PCI compliant. I have been wondering the same thing, and so I have been doing a lot of research on the confusing subject of PCI compliance. Allow me to give you the basics about what I have learned.
First, PCI DSS stands for Payment Card Industry Data Security Standards. These are technical and operational requirements that were created by the Payment Card Industry to help businesses that process card payments prevent credit card fraud, hacking and other security vulnerabilities and threats. These standards are part of your merchant agreement that you sign when you choose to process card payments. In order for a business to be PCI compliant, they have to meet each of these requirements.
The 12 requirements of PCI Compliance are:
- Install and maintain a firewall configuration to protect data.
- Do not use vendor supplied defaults for system passwords and other security parameters.
- Protect stored data.
- Encrypt transmission of cardholder data and sensitive information across public networks
- Use and regularly update anti virus software.
- Develop and maintain secure systems and applications.
- Restrict access to data by business need-to-know.
- Assign a unique ID to each person with computer access.
- Restrict physical access to cardholder data.
- Track and monitor all access to network resources and cardholder data.
- Regularly test security systems and processes.
- Maintain a policy that addresses information security.
Second, in addition to these 12 requirements, you most likely will be required do have quarterly or daily scans of your site performed to protect it from vulnerabilities. PCI Scanning entails having an approved scanning vendor (otherwise known as an ASV) scan any IP addresses that the public has access to that have to do with your website or the transaction process.
Last but not least, you should check with your acquirer (an acquirer is the company with whom you signed up with to process cards) to find out any more specific requirements that may be expected of you. If you are confused or unclear about your liability as a merchant, verify it with your acquirer to find out what they require from you to be PCI compliant.
One company that I found to be affordable for PCI compliance and scanning is Trust Guard. They are now offering PCI Scanning as a new service starting January 1, 2009.
Posted in pci compliance, website verification | Tagged: Hackersafe, pci, pci compliance, pci scanning, trust guard, trust seals | 2 Comments »
Posted by websiteverification on December 10, 2008
If you were ever wondering how third party verification like McAfee Secure will protect you as you shop online, you may find some answers here.
McAfee Secure Protects Consumers
|Some things that Mcafee Secure protects you from are identity
theft and credit card fraud. Identity theft and identity fraud are terms used
to refer to all types of crime in which someone wrongfully obtains and uses
another person’s personal data in some way that involves fraud or deception,
typically for economic gain. McAfee protects against this by running a daily
scan of the website and informing them of any vulnerabilities that may be
|McAfee Secure also protects websites against credit card
fraud. The daily scanning is also known
as PCI scanning which stands for Payment Card Industry scanning. This means
that the website has passed the Payment Card Industry Data Security Standard or
PCI DSS compliance test. This includes
things such as an SSL (secure socket layer) certificate which insures
encryption and security of your online account information. You can be sure
that no one will be able to get your credit card information.
Posted in mcafee secure, website verification | Tagged: Hackersafe, mcafee secure, pci scanning, website security, website verification | Leave a Comment »
Posted by websiteverification on October 14, 2008
Whether you are thinking about starting a website, or you already have one, there are some things you should take into consideration. Customers are much more cautious these days about shopping online. You want to be sure they know that your website is safe and secure. This is how you get more business, which means sales. Companies like Hackersafe (now known as McAfee Secure) offer website owners the opportunity to provide a safe and secure environment for their customers.
If you are planning on making some serious sales, you are probably going to be accepting credit cards. This means there is a certain standard of security that your website will have to meet. This is known as the “Payment Card Industry Data Security Standard” (PCI DSS). Large businesses that accept credit cards, and store customer information need a scan of their system’s firewalls to make sure they are PCI compliant. It is important to note, that businesses that run less than 20,000 transactions per year are not required to be PCI certified. In addition, almost all major payment gateways such as Authorize.net, Paypal, etc. are already PCI Certified and are scanned regularly for vulnerabilities in order to process credit cards on your behalf.
Hackersafe offers website owners daily PCI security scans for vulnerabilities, dangerous content and links that expose customer’s computer and personal information to malicious use. Your customers will know this because of a seal displayed on your site that certifies it has been scanned and verified. Customers will know that your site is safe, which means increased sales.
The Hackersafe (McAfee Secure) PCI certification program starts at just $319 per year and includes things, like unlimited manual scans, full vulnerability remediation support, online assistance, telephone support and more.
So whether you are a small business owner or a larger company, online security is a must. You definitely need to consider third party verification, such as Hackersafe. Not only will you increase the trust and security of your customers, but you will increase sales as a result.
Posted in Hackersafe, pci compliance, website verification | Tagged: Hackersafe, mcafee secure, pci scanning, third party verification, trust guard, website verification | Leave a Comment »