Posted by websiteverification on November 2, 2009
There are several ways for online businesses to boost conversion rates. You may be able to think of some of these ways, but I have a couple more that you should consider. Trust seals from businesses such as McAfee Secure will help boost sales and conversion rates. This is because when your customers see the trust seals on your site, they know that they can trust it more than other sites, because it has been verified by a third party.
In doing some research, I have found another great way to improve your conversion rate. This is split testing. By using split testing, a business can determine the best spots on their websites to put things, including trust seals. Simply changing the color of a link, or putting it on the opposite side of the webpage, can truly increase the amount of people that click on it. This does seem pretty amazing, but people have short attention spans, and if they can’t find what they are looking for right when they want it, they will just go to another site. Split testing will show you how effective your site is and will help you to be able to get the highest conversion rate possible.
The most frequently used type of split testing is A/B split testing. A/B split testing lets you compare two versions of your website against each other. You will be able to determine which version is most effective. Many businesses have used split testing to test the effectiveness of trust seals. They compare a version of their site with trust seals against one without. The outcome has been reported is that the use of trust seals has doubled conversion rates. This is great results, and totally worth it.
So, if you are looking to improve your conversion rate, think about trust seals from companies such as McAfee Secure. And don’t forget to try split testing as well. Not only will you know how to better arrange your site so that customers will want to visit, but you will see the results of how trust seals can help. Good luck!
Posted in mcafee secure, website verification | Tagged: Hackersafe, mcafee secure, split testing, third party verification, trust guard, trust seals | 1 Comment »
Posted by websiteverification on December 10, 2008
If you were ever wondering how third party verification like McAfee Secure will protect you as you shop online, you may find some answers here.
McAfee Secure Protects Consumers
|Some things that Mcafee Secure protects you from are identity
theft and credit card fraud. Identity theft and identity fraud are terms used
to refer to all types of crime in which someone wrongfully obtains and uses
another person’s personal data in some way that involves fraud or deception,
typically for economic gain. McAfee protects against this by running a daily
scan of the website and informing them of any vulnerabilities that may be
|McAfee Secure also protects websites against credit card
fraud. The daily scanning is also known
as PCI scanning which stands for Payment Card Industry scanning. This means
that the website has passed the Payment Card Industry Data Security Standard or
PCI DSS compliance test. This includes
things such as an SSL (secure socket layer) certificate which insures
encryption and security of your online account information. You can be sure
that no one will be able to get your credit card information.
Posted in mcafee secure, website verification | Tagged: Hackersafe, mcafee secure, pci scanning, website security, website verification | Leave a Comment »
Posted by websiteverification on November 20, 2008
McAfee Secure, which was previously known as Hackersafe, provides a number of services for website owners. Some of these services include web applications and daily scanning, so that website owners have the latest information about their vulnerability. Not only do third party verification programs help website owners, but they also help consumers. When a customer sees the McAfee Secure trust seal verifying the site, they will know that their personal information is safe and this builds trust. Which means more business for the website owner.
Some of the ways that McAfee Secure protects your website are as follows:
<!–[if !supportLists]–>· <!–[endif]–>Vulnerability Management Portal and Alert System – McAfee’s vulnerability provides secure access to weaknesses and information from any location on how to fix these problems. The security tools will enable you to launch scans, examine vulnerability details, create network device groups, track trends, configure alerts, and generate customized report.
<!–[if !supportLists]–>· <!–[endif]–>Payment Card Industry (PCI) Scanning – High tech scanning technology which performs daily scans of your website to make sure you are safe from vulnerabilities.
<!–[if !supportLists]–>· <!–[endif]–>Data Security – McAfee is third-party certified to the standards set by Visa International. You can display this security standard on your site with the McAfee Secure trust seal.
<!–[if !supportLists]–>· <!–[endif]–>.Customer Support – Included is McAfee’s unlimited online, email, or telephone customer support from highly certified security professionals. They promise to provide quick and accurate assistance no matter your level of expertise.
So if you are a website owner, you should make sure that your site is protected by a third party verifier such as McAfee Secure. As an online shopper, know that it is important to look for trust seals such as McAfee Secure. Then you will know that your personal information and purchases are protected.
Posted in mcafee secure, website verification | Tagged: mcafee secure, pci scanning, third party verification, trust seals, website security, website verification | 4 Comments »