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All about Trust Seals

Posted by websiteverification on December 16, 2009

Hopefully you are considering trust seals for your website if you are an online business owner. If so, you may not be sure which trust seals you need.  Where you even aware that there are different types of trust seals? Trust seals, small images placed on a website to verify trust, come in different styles and types.  I will explain about three different trust seals that are available to website owners.

A Privacy Seal, provided by companies like Truste, prove to customer that you have privacy policies in place that will protect their information.  Another type of trust seal, a business seal, proves to customers that business is verified by a third party.  The third party verifies things such as your companies address, phone number, and email.  This process proves that your company is legitimate and truthfully portrayed.  The third type of trust seal is a security seal.  A security seal tells your customers that you are using a secure connection (SSL) when processing their payments.

When you have decided which type of seal you need then you need to decide which provider to go with.  There are many providers that offer seals in a variety of costs and descriptions. When deciding, the best thing to do is compare their products and prices to determine which would suit your business best. By placing trust seals on your website, you will most likely see an increase in sales due to an increase of customer trust.

After purchasing your trust seals, be sure to keep them current.  This is the most important thing when it comes to trust seals. Each seal includes an active logo that appears in the image.  It needs to be current each day. Otherwise, the seals are worthless.

So, consider putting privacy seals (from a provider such as Truste), business seals, or security seals on your website.  You will be glad that you did!

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One Response to “All about Trust Seals”

  1. Kwik Chex said

    Excellent article promoting the advantages of a trusted webseal. KwikChex.com provides Internet Reputation Solutions. As the backbone of the itegrity issues we provide a webseal that links directly to a business profile. This profile is ‘manually’ checked and all background and due diligence is checked by our Verification Team allowing visitors to be confident in using the client site. I hope you find this interesting and usefull.

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