Split Testing with McAfee Secure Trust Seals
Posted by websiteverification on November 2, 2009
There are several ways for online businesses to boost conversion rates. You may be able to think of some of these ways, but I have a couple more that you should consider. Trust seals from businesses such as McAfee Secure will help boost sales and conversion rates. This is because when your customers see the trust seals on your site, they know that they can trust it more than other sites, because it has been verified by a third party.
In doing some research, I have found another great way to improve your conversion rate. This is split testing. By using split testing, a business can determine the best spots on their websites to put things, including trust seals. Simply changing the color of a link, or putting it on the opposite side of the webpage, can truly increase the amount of people that click on it. This does seem pretty amazing, but people have short attention spans, and if they can’t find what they are looking for right when they want it, they will just go to another site. Split testing will show you how effective your site is and will help you to be able to get the highest conversion rate possible.
The most frequently used type of split testing is A/B split testing. A/B split testing lets you compare two versions of your website against each other. You will be able to determine which version is most effective. Many businesses have used split testing to test the effectiveness of trust seals. They compare a version of their site with trust seals against one without. The outcome has been reported is that the use of trust seals has doubled conversion rates. This is great results, and totally worth it.
So, if you are looking to improve your conversion rate, think about trust seals from companies such as McAfee Secure. And don’t forget to try split testing as well. Not only will you know how to better arrange your site so that customers will want to visit, but you will see the results of how trust seals can help. Good luck!