The ultimate goal of the BBB Online is to generate a standard of trustworthy business practices. The BBB online knows customers want to be sure that they are shopping on websites that are safe and secure. They don’t want their private information falling into the wrong hands. The BBB online and trust seals are the answer.
The BBB online has set up some recommendations to help online business owners stay on track.
Be Honest in Advertising – Follow an honest standard of advertising and selling.
Be Transparent – Plainly identify the nature, place and ownership of your business. Obviously reveal all policies, guarantees and procedures that influence a customer’s decision to buy.
Be Responsive – Address marketplace disputes speedily, professionally, and honestly.
Honor Promises – Obey all written agreements and verbal representations.
Safeguard Privacy – Safeguard all data collected against mishandling and fraud. Gather personal information only as needed and respect the preferences of customers regarding the use of their information.
Embody Integrity – Approach all business dealings, marketplace transactions and commitments with integrity.
Tell the Truth – Truthfully represent products and services, including clear and satisfactory disclosures of all material terms.
Build Trust – Maintain a positive track record in the business world.
The BBB online wants to promote trust and confidence on the internet by providing trust seals. A trust seal is an image that is placed on a business website to show proof that the website has been verified and meets the program standards for good business practices online. As an online business owner, you should have trust seals posted on your website to prove to your customers that you are a legitimate business. Look for trust seals, such as the BBB online, to help your online business.