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Archive for November, 2008

McAfee Secure for Website Owners and Consumers

Posted by websiteverification on November 20, 2008

McAfee Secure, which was previously known as Hackersafe, provides a number of services for website owners. Some of these services include web applications and daily scanning, so that website owners have the latest information about their vulnerability. Not only do third party verification programs help website owners, but they also help consumers. When a customer sees the McAfee Secure trust seal verifying the site, they will know that their personal information is safe and this builds trust. Which means more business for the website owner.

Some of the ways that McAfee Secure protects your website are as follows:

<!–[if !supportLists]–>· <!–[endif]–>Vulnerability Management Portal and Alert System – McAfee’s vulnerability provides secure access to weaknesses and information from any location on how to fix these problems. The security tools will enable you to launch scans, examine vulnerability details, create network device groups, track trends, configure alerts, and generate customized report.

<!–[if !supportLists]–>· <!–[endif]–>Payment Card Industry (PCI) Scanning – High tech scanning technology which performs daily scans of your website to make sure you are safe from vulnerabilities.

<!–[if !supportLists]–>· <!–[endif]–>Data Security – McAfee is third-party certified to the standards set by Visa International. You can display this security standard on your site with the McAfee Secure trust seal.

<!–[if !supportLists]–>· <!–[endif]–>.Customer Support – Included is McAfee’s unlimited online, email, or telephone customer support from highly certified security professionals. They promise to provide quick and accurate assistance no matter your level of expertise.

So if you are a website owner, you should make sure that your site is protected by a third party verifier such as McAfee Secure. As an online shopper, know that it is important to look for trust seals such as McAfee Secure. Then you will know that your personal information and purchases are protected.


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BBB Online Verification

Posted by websiteverification on November 14, 2008

As an online business owner, there are certain steps that should be taken in order to prove to your customers that you are operating a legitimate business. Customers want to know that they can trust your site to keep their personal information private. Something that you should consider in order to keep customers coming back to your site, are trust seals. Many companies offer trust seals, but the one I am going to mention now is the BBB online (Better Business Bureau online).

The BBB online is a non profit organization. According to their website, their mission is to promote trust and confidence online through the use of their BBB online trust mark. The BBB online allows web site owners to display the trust seal if they have been evaluated and confirmed to meet the program standards for good business practices online.

In order to qualify for the BBB online seal, you must first be sure that you are an accredited BBB business. You can apply to become an accredited business at the same time you apply for the BBB online seal. You must also meet all of the BBB online standards, which are as follows:

  • Your business must be based in or have a physical presence in the United States or Canada.
  • You must have been in business for at least one year.
  • You must provide the BBB with information such as management, address, and phone number that can be physically verified by the BBB.
  • Your business must have a satisfactory complaint handling record, and respond promptly to any customer complaints.
  • Your business should agree to participate in BBB’s advertising self-regulation program, and comply with their code of advertising.

Once your site has been reviewed and your business has been approved, you will receive an email with instructions on how to install the BBB online trust seal on your web site. Before you know it, your site will be more secure and your customers will know they can shop on your site safely. This means increased sales for you! So check out third party verification and trust seals like BBB online for your site. It really works.

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